8 Must-Visit Outdoor Spots in Madison

By David Wheeler   Whether you’re planning an upcoming visit to Madison, or you’ve lived here your entire life, there is plenty to do to suit any personality or budget. Madison, with moderate temperatures and gorgeous scenery,…

10 Things to Do in Reedsburg

Wisconsin’s cities and towns, both big and small, have so much to offer all who visit. Sometimes it’s easy to overlook the beauty of our own back yards – but that’s where we come in. Whether you’re a Reedsburg local or looking for…

Get to Know Wisconsin's Dairy Farms

June is National Dairy Month, and though most of us here in Wisconsin take in dairy on a daily basis (cheese, we love you), do we stop and think about the local dairy farmers that put countless hours of hard work into these beloved products?…

12 Wisconsin Cities with the Best Fourth of July Celebrations

From fireworks and sparklers to parades and popsicles, there is so much fun to be had on the Fourth of July. While patriotic celebrations can be found all across Wisconsin, a few cities do Independence Day particularly big. Here are a few of…

How the Wisconsin Beverage Association is Working to Support Healthier Communities

Did you know that the beverage industry has a long history of supporting healthier and active communities? From providing Wisconsinites with more zero- and reduced-sugar beverage options, to contributing to environmental and charitable causes…

Delicious Recipes Featuring Wisconsin Produce

When you grow up in the Midwest, there are always certain things that we look forward to, and the arrival of fresh produce is definitely one. For us here in Wisconsin, we have the privilege of having delicious, locally-grown food to enjoy throughout…

Wisconsin Business Owner Stresses the Importance of Prostate Cancer Screening

Did you know that one in every nine men will be diagnosed with prostate cancer during his lifetime?   John Dirkse, a Wisconsin business owner, came face-to-face with that statistic. Dirkse serves as the Executive Vice President of…

10 Things to Do at the International Wisconsin Ginseng Festival

The cultivation of ginseng in Marathon County began in the late 1800s, but has been used by eastern cultures for healing purposes for thousands of years. Marathon County is the nation’s ginseng capital and exports 95% of the ginseng nationwide,…

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