Introducing Cobblestone Hotels: Discover Wisconsin’s Official Hotel Chain

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Here’s a warm welcome to Discover Wisconsin’s new official hotel chain: Cobblestone Hotels! Cobblestone Hotels opened its first property in January 2008 in the small town of Clintonville, Wisconsin. Over the past 13 years, it has expanded to more than 160 locations across 27 states. Crazy, huh? Let’s explore the strong Wisconsin roots of this now national chain and why they love to deliver big city quality with small town values.

The History and Love of Small Towns

Back in 2007, Brian Wogernese, the Founder and CEO of Cobblestone Hotels, started to take a deeper look into how small towns’ need for hotels was going unnoticed. Along his drive from Sioux Falls, SD to Oshkosh, WI many thoughts started to ponder and it led to a prototype being drawn. The concept was for a hotel that would fit in a smaller town, but larger brands didn’t want to hop on. This eventually led to Cobblestone Inn & Suites being designed: a 31-unit hotel that provided quality and amenities that are found in larger cities, but only for the small towns. Over the past 10 years, Cobblestone Hotels has been known to be one of the fastest growing hotel brands throughout the country!

Where to Find Cobblestone Hotels

Photo Credit: Boarders Inn & Suites Superior

There are over 30 locations throughout the state of Wisconsin, making a stay at the Cobblestone easy to make while you’re exploring. If you want to be nestled in downtown Ashland and in walking distance to the Chequamegon Bay, the Ashland Cobblestone Inn & Suites is the place to visit. Or, for a stay along the Twin Rivers visit the Two Rivers Cobblestone Inn & Suites. Some other gorgeous locations throughout the state are: Janesville, Stevens Point, Chippewa Falls, and NeenahLearn more about the hotels you can visit here. 

Other Perks to Cobblestone Hotels

Photo Credit: Cobblestone Hotel & Suites at Appleton International Airport

For a fine dining experience paired with outdoor views, be sure to visit one of the Cobblestone Hotel & Suites Main Street locations. These downtown locations provide great access to the charming communities and the feature the warmth of the Wissota Chophouse, a classic American chophouse with creative dishes. Cozy up on the outdoor patio at the stone fire and enjoy a calm evening right on location. Find the Main Street locations here.

If you’re really looking to make each of your visits count, be sure to join the Cobblestone Rewards program. Their program allows you to earn 10 points for every dollar spent, get an early check-in and late check-out (upon request and subject to availability), as well as member exclusive offers. You can learn more about the rewards program here. 

Are you excited to make you stop at Discover Wisconsin’s Official Hotel Chain while traveling the great state of Wisconsin this summer? You can’t go wrong with a small town vibe and big city feel!

About Cobblestone Hotels: Headquartered in Neenah, Wisconsin, Cobblestone Hotels, LLC prides itself on filling the lodging needs of communities throughout the United States through its select brands. Since its first property opened in Clintonville, Wisconsin in January of 2008, the brand has expanded to more than 160 locations open or under construction, spread across 27 states. With more than 50 locations under development, Cobblestone Hotels is one of the fastest-growing hotel brands in the country. The cohesive approach of community and entrepreneurship provides the catalyst for success.


Kortnee Hass: Digital Media Associate for Discover Mediaworks. A Wisconsin ‘now & forever’ transplant with a soft spot for squeaky cheese curds, craft breweries, and all things Wisconsin tourism.

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